We use leading data mining methods, extracting Big Data wherever they can be found, in order to identify the digital sentiment. Social media posts, news articles, comments on forum platforms, public discussions are all monitored and analysed. According to the findings and the detailed data analysis, which is based on Artificial Intelligence algorithms, we plan the best marketing approach and we execute a holistic communication strategy. We shield your business by highlighting your uniqueness and ensuring that your product will be perceived by your audience the way it was intended.
Full-Service Digital Marketing AutoMedia Agency
We identify trends.
We develop strategies.
With our depth of knowledge in the automotive industry, we are uniquely qualified to ensure your brand is relevant now and into the future.
- Identify & Recognize Customer Needs
- Gather Digital Data
- Data Analysis
- Create Digital Strategy Plan
- Proposals & Action Plan
- Monitor & Evaluate
Somebody is talking about you and you are not aware of it?
Since your brand or product is out there, you should know if it is discredited or praised, the moment this happens. Otherwise, your reaction may come too late, for good or bad.
Thanks to our own crawlers we are able to track online references on Social media and news portals around specific keywords and phrases of interest.
In brief, with our Auto Monitoring service, we offer:
- Real-time tracking of news portals, automotive specialized portals & blogs, social media (public posts), comments platforms (disqus)
- Topics Extraction – Modeling (identify topics and concepts from textual data)
- News alerts via email or through online platform
- Identification of news spread patterns
- Websites mapping based on their positive or negative positioning
- Key influencers, creating the biggest “social noise”
- Prevent or handle a digital crisis
You are out in the open. People may love you, hate you or love to hate you. Hear them out, because what you think of yourself is not necessarily what they think about you
Automedia’s Sentiment Platform, based on AI algorithms, reveals the following:
- General Sentiment on News & Social Media
- Volume per sentiment
- Topics & prominent phrases per sentiment
- Key influencers sites
- Sentiment by Geolocation
- Analysis based on general feeling
Experienced automotive journalists create relevant and attractive content based on the brand’s needs and the audience demand for information. Our content extends and provokes conversation within a community, driving engagement and interaction with the automobile manufacturer.
Content marketing programs to drive better lead acquisition and engagement.
Automedia helps build, test, and optimize content marketing programs to drive qualified leads and sales opportunities in the automotive business. We act as a strategy and execution partner for content marketing, as our team has a proven experience of more than 20 years in the automotive press.
Our team’s expertise in the automotive industry, along with the findings from our monitoring and sentiment analysis services, provide a valuable insight of the market’s needs. Thus we design 360° marketing strategies always tailored to the peculiarities of the automotive business and the specifics of the targeted audience of each car manufacturer.
Consistency is a principal factor if you want your message to be clearly transmitted and received by the appropriate audience.
A holistic approach in all owned media will provide the means to prevail among the competition and guarantee your positive online reputation.
Address: 6 Arktinou Str, GR-11635, Athens
Tel: +30 212 0002 766